This article is part of a special series that explores Meta’s key cases of innovation, transformation, and digital evolution. Throughout this series, we will highlight how the company has been reinventing itself to lead in technology and deliver solutions that transform businesses.
Digital Transformation with Agility
Today, Meta is recognized for leading major digital transformations, supporting businesses of all sizes in overcoming challenges and evolving. Through the Meta Agile and Cognitive program, the company has brought agility into its operations, breaking down potential barriers between its Meta Hubs and fostering a more integrated collaboration among teams.
Simone Lettieri, Digital Director, highlights that this model operates as a continuous process, with data analysis playing a central role in enabling swift and efficient decision-making. “We experience in-house what we offer to our clients. We understand the pain points and create solutions with scalable efficiency through our platform,” she emphasizes.
Meta Platform: Centralizing and Optimizing Processes
One of the most significant milestones in Meta’s transformational journey is the Meta Cognitive Platform, which centralizes data and provides a comprehensive view of the business. According to Amanda Santos, Executive Manager of the Automation, Data, and AI Hub, the platform accelerates solutions by offering in a single environment:
- Process automation, reducing errors and optimizing resources;
- Valuable insights that enable teams to focus on strategic activities;
- Practical and efficient solutions that benefit both clients and employees.
Meta Ventures: Innovation with Startups and Digital Products
Meta Ventures is the company’s open innovation initiative, aimed at integrating technological development and establishing strategic partnerships with startups. According to Marcio Flôres, Head of Meta Ventures, the initiative has evolved from a traditional investment approach to also creating AI-based products. This transformation has expanded Meta’s portfolio, generating value for clients and strengthening its market position.
International Expansion
In 2019, Meta embarked on its global expansion journey by launching operations in Canada, a strategic region within the Toronto-Waterloo corridor—recognized for its commercial advantages and innovation ecosystem. This initiative was driven by the partnership with DataH, which led to the creation of the AI joint venture MetaDataH, expanding Meta’s presence across North America. Today, the company serves over 45 clients in the region, cementing its position as a leader in technology and innovation.
Recognition and Leadership
Meta reinforced its market positioning with the launch of the Digital Transformation Index (DXi) in 2021, designed to assess companies’ maturity in digitalization and innovation. The 2024 edition of the index focuses on AI maturity within organizations.
Additionally, Meta’s presence at global events and its exclusive client forums have elevated the brand’s visibility, resulting in global awards and increased international recognition.
Meta’s transformational journey exemplifies how agility, innovation, and global expansion can shape the future of organizations. As Telmo Costa, CEO of Meta, states: “Meta is a leading force in a constantly evolving market. We are building the future every day, in a journey with no end, driven by our people, our knowledge, and our technology.”
