This article is part of a special series on Meta’s success story, exploring how operational efficiency is at the core of our strategies. Just like the articles “The Employee Journey as Meta’s Strategic Differentiator“ and “The Customer Journey at Meta as a Competitive Advantage“ available for reading, this piece highlights the transformation of our internal processes in pursuit of efficiency and agility.
From Traditional Company to Digital Transformation Leader
At Meta, innovation goes beyond technology—it’s in our DNA. Our operational efficiency journey is a testament to this, representing a strategic transformation that has supported growth, scaled operations, and ensured agility at every level of the company.
As our Vice President, Claudio Carrara, highlights, this journey was essential in transitioning from a traditional company to an organization operating under an agile model, characterized by integration, flexibility, and a robust data infrastructure. This evolution has positioned us as a leader in digital innovation.
Key Strategic Transformations
Jessica Lupatini, Accounting and Tax Manager, explains that the foundation of our efficiency was the implementation of seven new systems across administration, human resources, finance, legal, commercial, and accounting areas. These systems have transformed our internal processes, delivering key results such as:
- 75% reduction in invoice issuance time through automation;
- Centralized HR information, simplifying the management of employee data such as hours, vacations, and compensation;
- Integrated CRM, consolidating all customer data and proposals in a single platform.
These improvements have led to greater delivery efficiency, enhanced system performance, and increased autonomy for managers.
Governance and Scalability
Camila Forest, Legal Manager, explains how we mapped risks and identified areas for improvement, updating and creating robust policies to strengthen Meta’s governance. Additionally, we implemented a contract management system that centralizes all stages, ensuring flexibility and a complete negotiation history. Now, the entire contract lifecycle is consolidated, eliminating the risk of losing critical information.
Results That Drive Innovation
Our operational efficiency journey enables us to make fast and assertive decisions. With precision and speed in accessing information, we transform data into strategic insights that drive our business forward.
At Meta, we believe operational efficiency is the foundation for the future. This journey prepares us not only for growth but also to continue innovating and leading the market.
