Meta’s Big Dream
Meta’s digital transformation is driven by a “Big Dream”—to become the leading platform for digital transformation and evolution in Brazil, with global scalability. This ambitious goal is supported by strategic pillars explored in this success story.
This Big Dream is not just a vision; it serves as a guiding force behind the company’s initiatives to strengthen its position as a key player in the digital transformation of businesses.
The Structures That Keep Meta Agile and Cognitive
To sustain growth and the ability to deliver real value to clients, Meta has developed an internal framework based on Meta Hubs, Growth Units, and Value Streams. These strategic units ensure that every aspect of the journey—whether it’s employee experience, customer experience, or operational efficiency—is aligned with the company’s innovation and sustainable growth objectives.
- Meta Hubs serve as centers of excellence, bringing together specialized professionals to manage solutions ranging from digital strategy to automation and artificial intelligence.
- Growth Units integrate multidisciplinary teams with clear objectives, fostering agility in project delivery and adaptability to client needs.
- Value Streams focus on specific journeys for employees and clients while enhancing operational efficiency through agile methodologies and automation technologies.
These structures empower Meta to be a truly agile organization, providing the flexibility and speed that are essential in a competitive and constantly evolving market.
Innovation and Globalization: Meta Ventures and International Expansion
Innovation is a core pillar of Meta, which continuously invests in new technologies and the startup ecosystem through Meta Ventures. As a strategic enabler, Meta Ventures aims to identify and integrate emerging solutions that provide a competitive edge, such as artificial intelligence, process automation, and scalable digital products.
Simultaneously, the company has been expanding its operations internationally, with an established presence in North America and Europe. With offices in Canada and the United States, Meta strategically positions itself within leading innovation ecosystems, such as the Toronto-Waterloo corridor, alongside industry giants like Google and SAP.
This expansion now accounts for over 10% of Meta’s revenue, with clients in eight countries and a physical presence in three, reinforcing its standing in the global AI and technology landscape.
Meta is recognized by the Canadian government— a global leader in AI research and investment— as part of the Waterloo AI Ecosystem.
Digital Transformation Results
The results of this journey are both tangible and transformative. Meta has become a more integrated and efficient company, enhancing its relationships with clients and employees alike. Success stories from companies such as Globo, Olist, and Banco Original demonstrate Meta’s ability to deliver tailored solutions and foster true strategic partnerships.
Furthermore, the digital transformation has positively impacted talent retention, leading to a significant 30% reduction in turnover and increased employee satisfaction. The employee experience, supported by HR tools and internal communication platforms, strengthens a culture of innovation and collaboration, aligning individual growth with corporate objectives.
An Ongoing Journey: Artificial Intelligence and Meta’s Future
Meta’s digital transformation is an ongoing journey, with artificial intelligence positioned as the key driver of the future. The company recognizes the importance of investing in AI solutions that optimize processes and enhance responsiveness to market challenges. Meta already provides advanced AI solutions that are ready to be implemented in a scalable and adaptable manner.
Looking ahead, Meta will continue to expand and improve its data infrastructure while implementing AI solutions that deliver real value to clients. The company is committed to integrating technology in a human-centric and intuitive way, always prioritizing customer experience.
Meta’s digital transformation journey stands as a remarkable example of how innovation, combined with strategic and people-centered management, can redefine an organization. With a strong focus on AI and a continuous innovation approach, Meta is well-positioned to tackle future challenges and lead the digital transformation market.
