Meta has been following a path marked by innovation and global expansion. Founded in 1990 in Porto Alegre (RS), the company began its internationalization in 2010, entering strategic markets in the Americas and Europe. However, it was in 2020 that Meta took a decisive step to consolidate its presence on the global stage by opening its office in Canada, positioning itself in the heart of the Toronto-Waterloo corridor, one of the largest technology hubs in the world.
Arrival in Canada: Strategy and Opportunities
Canada was chosen for its unique combination of an innovation-friendly environment, government support, and a strong academic base. The National Artificial Intelligence Strategy, launched in 2017, highlighted Canada as a global leader in AI, while hubs like the Vector Institute and the University of Waterloo strengthened the ecosystem with cutting-edge research and the development of qualified talent.
Meta’s decision to operate in the Toronto-Waterloo corridor was not only strategic but also visionary. Recognized as one of North America’s largest tech hubs, with over 15,000 tech companies and 315,000 professionals, the corridor is one of the few places in the world that combines a high density of startups, large corporations, and research centers in one location.
Image 1: North America Map
Source: Waterloo EDC Website
Meta in the Toronto-Waterloo Corridor: Connecting Automation and Artificial Intelligence
Meta quickly integrated into the local ecosystem, standing out in two main areas: Robotics and Automation and the Artificial Intelligence Ecosystem. Both areas reflect the company’s ability to combine cutting-edge technology with practical solutions to transform organizations.
In the robotics and automation cluster, Meta plays a crucial role as a consultancy and systems integrator. With a practical and collaborative approach, Meta helps companies modernize their operations and prepare for the future of manufacturing and process automation, as well as task automation across various sectors and market segments.
In the artificial intelligence cluster, Meta appears in several categories, such as Machine Learning, establishing itself as an innovative company in digital transformation and digital evolution based on AI, alongside Big Techs like Google and Apple.
Image 2: Waterloo’s Robotics and Automation and Artificial Intelligence Ecosystems
Source: Waterloo EDC Website
Strategic Partnerships and Networking
Alongside major companies, Meta actively contributes to the development of the Toronto-Waterloo corridor. Its expertise in digital transformation is being shared with local startups and partners, accelerating the implementation of technological solutions in areas such as advanced manufacturing, supply chains, and automation.
A significant milestone in this Brazil-Canada integration was the participation of Warren Ali, Director of the Vector Institute, Canada’s leading AI institute and one of the largest in the world, at the Meta AI Experience event held on November 5, 2024. In his presentation, Warren shared insights on how artificial intelligence is being used by companies to drive strategic growth, highlighting the importance of collaboration between research institutions and the business sector.
Impact and Future of Meta in Canada
Meta’s arrival in Canada represents more than just an international expansion; it marks the consolidation of a long-term vision that aims to connect the best of Brazilian technology to the global stage. By establishing itself in the Toronto-Waterloo corridor, Meta reinforces its commitment to ethical and responsible innovation, helping to shape the future of robotics and artificial intelligence.
Through strategic partnerships (solutions like SAP, Salesforce, UiPath, as well as academic and innovation hubs like the University of Waterloo and DMZ – Toronto), access to global talent, and an active presence in the local ecosystem, Meta strengthens its position as an innovative company dedicated to digital transformation, paving the way for new collaboration and growth opportunities.
