On Tuesday, November 5, we hosted the Meta AI Experience, an event dedicated to exploring the impacts and challenges of artificial intelligence. The gathering brought together over 200 executives, directors, and leaders from various sectors to discuss how AI can transform businesses and drive societal progress.
Key Insights from the DXi
The event kicked off with the presentation of key insights from the second year of the DXi (Digital Transformation Index), the Applied Innovation and Artificial Intelligence Study developed in partnership with Fundação Dom Cabral. The research provided crucial data on the digital maturity of companies and the challenges they face in adopting AI within their operations. One major takeaway highlighted a critical warning: companies that fail to invest in people and human connection risk turning AI into a commodity with no competitive advantage. The full report on the AI maturity of Brazilian companies, covering applied AI, digital transformation, and innovation, will be released soon.
Meta’s Digital Transformation and Evolution Case
Following the insights session, we presented Meta’s success story, offering a practical example of how we approach our own digital evolution journey. Structured around four key pillars—customer journey, employee journey, operational efficiency journey, and transformation journey—we demonstrated how we’ve turned challenges into opportunities, always focusing on creating value for all stakeholders. Real-life stories and concrete examples showcased how AI is integrating processes, increasing efficiency, and delivering exceptional experiences.
Announcement of the MetadataH Joint Venture
Aligned with Meta’s new positioning, the official announcement of our joint venture, MetadataH, was a highlight of the event. This strategic partnership between Meta and the Canadian company DataH marks a new chapter in offering cutting-edge AI solutions. MetadataH enters the market with a commitment to transforming data into applied intelligence, helping businesses become truly agile and cognitive.
Transformative Insights with Arthur Igreja and Warren Ali
On the main stage, Arthur Igreja, a renowned speaker and expert in technological trends, provided a unique perspective on how AI can unlock human potential. His presentation, “Joint Evolution: AI Empowering Humans,” emphasized the importance of placing people at the center of digital transformation. He highlighted that, despite technological advancements, it is our adaptability, creativity, and empathy that will make the real difference in the future.
Another highlight of the event was Warren Ali, Director of the Vector Institute, who delivered a talk on “AI and the Drive for Business Growth.” He shared practical examples of how companies are leveraging artificial intelligence to achieve strategic growth. Warren provided valuable insights into emerging trends and discussed how integrating AI can create new opportunities, boost efficiency, and generate a competitive edge.
Corners: Immersion into Meta’s Transformation Journeys
One of the highlights of the Meta AI Experience was the immersive experience provided by the corners—themed spaces that brought to life Meta’s four transformation journeys: the customer journey, employee journey, operational efficiency journey, and transformation journey.
Each corner was designed to offer a practical and real-world perspective on how artificial intelligence is being applied across different areas. Meta experts were available at each station to present innovative solutions, demonstrate real use cases, and discuss how AI can serve as a catalyst for boosting productivity and creating exceptional experiences. Visitors had the opportunity to interact with live demonstrations, explore concrete application examples, and exchange ideas on how AI and technology can drive their own transformation journeys.
Orquestra Jovem
Adding a cultural touch to the event, the Orquestra Jovem do Recanto Maestro delivered a live performance, bringing music and emotion to the afternoon. The orchestra concluded their performance with the classic Trenzinho do Caipira, composed by Brazilian musician Heitor Villa-Lobos, a piece that was featured in Meta’s 30th-anniversary campaign.
Women in Tech Book Signing Session
The event concluded with a cocktail reception, designed to foster connection and networking among attendees. A special highlight was the book signing session for Women in Tech, a publication created from interviews with 22 women leaders in technology who contributed their insights and experiences to the book. Some of these inspiring women were present, engaging with the audience, sharing their journeys, and motivating future generations of tech leaders.
Acknowledgments
The Meta AI Experience was more than just an event; it was an opportunity to collaboratively discuss the future of technology and celebrate the achievements that arise when people and innovation come together. We are deeply grateful to all the speakers, partners, and participants who helped make this day unforgettable. We remain committed to our mission of transforming businesses—and, above all, transforming lives.
